A consulting proposal is a document sent to a potential client that acts as a sales pitch. It outlines how the consultant would handle a specific project. A consulting proposal is also a marketing document that shows why the consultant’s experience and skills make him or her the best fit for the job.
A consultant may submit a proposal after being briefed by a prospective client on project requirements. Or the submission may be in response to a formal Request for Proposals (RFP).
The proposal should be persuasive, visually impactful and customized for the client’s unique needs.
What Should Be Included in a Consulting Proposal?
A consulting proposal usually has the following sections:
Start with a cover page that lists your name, the prospective client’s name and the date of submission. Add your branding, such as your brand colors and logo.
Write an executive summary that covers the client’s challenges, how you plan to solve them and what metrics or benchmarks you’ll use to gauge your success.
Outline the project scope: what you will (and won’t) work on. Be specific.
List deliverables. These are the end results of your work such as a report, software product, prototype or process map.
Create a timeline. Add deadlines for milestones and final deliverables.
Outline costs. Be clear from the outset how much you’ll charge. Also include any payment structures, like a deposit or payment installments, and how you want to be paid.
How Do You Write a Consulting Proposal?
Cover page
Executive summary
Client problems and goals
Project proposal outline
Solutions and project deliverables
Pricing and terms and conditions
How Do You Write a Consulting Proposal??
Start with a cover page that lists your name, the prospective client’s name and the date of submission. Add your branding, such as your brand colors and logo.
Write an executive summary that covers the client’s challenges, how you plan to solve them and what metrics or benchmarks you’ll use to gauge your success.
Outline the project scope: what you will (and won’t) work on. Be specific.
List deliverables. These are the end results of your work such as a report, software product, prototype or process map.
Create a timeline. Add deadlines for milestones and final deliverables.
Outline costs. Be clear from the outset how much you’ll charge. Also include any payment structures, like a deposit or payment installments, and how you want to be paid.